The process started in August of 2016 when our 3D group (review practices and set goals) met to outline actions for the upcoming 2016-2017 school year. We focused on how we will promote positive aspects of our school to maintain a healthy, positive culture in our high school.
I had seen the actions of other school districts who allowed a student to takeover the school's Twitter feed and decided this is something we could do. We set up parameters and shared them with two students that we thought demonstrated outstanding leadership in our school. They thought the idea was fantastic. They even added that the Twitter Takeover should occur until after the football game! This proved to be a tremendous idea as so many people liked Allison's account of the fun actions from the game!
With that we set up the second Friday of the school year as our first Twitter Takeover.
We promoted the day by placing posters around our school like the one above and digitally promoted it as well on social media and via email to the staff.
On Friday, Sept. 9 at 7:00 A.M. our first student, Allison Van Lannen met me in the library so that I could place the account and the password onto her person phone. She didn't see the password and our agreement was that she would "log out" after the football game. She was so responsible that she sent me a screen shot of her Twitter account after she logged out. (Great idea! This will be a requirement for future Twitter Takeover students) Please notice at the bottom of the picture below that only one account is on her phone.
So was it a success? Let's look at the Twitter Analytics.
On Friday, our student created 17 original tweets with total of 22, 200 impressions. (Impressions of number of times users saw the tweet on Twitter.) Compared to the previous Friday of two tweets (only a few adults have access to the account) and 5,000 impressions.
Specifically,
- An Engagement Rate of 4.7%
- 37 Link Clicks (she did a great job of including pictures)
- 26 Retweets (mostly by students)
- 129 Likes
- VIEW SPREADSHEET of ALL STATS
The students and our community knew that a student was in charge of the content and were very interested in what she had to say! Scroll through the day below or click here.
After the last tweet, Allison sent me an email and stated, "Thank you so much for the opportunity! It's been a blast!"
Yes it was! For Allison and our #RaiderStrong community!
The next time you are looking for some positive PR for your school, allow one of your students to run your Twitter account!
