ULTIMATELY, students are getting an expert's insight from someone outside of our school!
- Grew up in a small town in northern Wisconsin.
- Loves Sports
- Loves communicating with people
- Volunteered at Oregon State University in social media
- IU has a great set up: virtual reality studio, podcast studio, photo studio
- IU sets up GIF shoots for teams
- Videos for each teams
- Her job is putting all of those "created content" for teams and the university together in strategic ways on social media.
- Experts on her team focus on different mediums: Instagram expert, Snapchat expert, Twitter expert, etc. (This helped our students realize that they could utilize their team in different ways)
- Features such as "Hoosier Bedtime Stories" create content by sharing more details of student-athletes and coaches
- Twitter is used as a resource, and answering questions for fans is important. (We continue to stress that social media is about relationships.)
- EVERGREEN: social media posts need to be timeless and from the group's perspective not the individual perspective - See below for a detailed explanation
.@bekahvought, @IUHoosiers , talks about her journey and strategies for effective social media in @phsbjotto 's class. "We want EVERGREEN posts,-ones that last forever." https://t.co/xJpZw327FR #stuvoice #socialmedia #crushingit pic.twitter.com/ZFveDX1YQo— Clay Reisler (@RecessDuty) March 21, 2018
Overall, Ms. Vought gave great insight into what an effective social media team does on a daily basis.
You can learn more about Ms. Vought in another interview with Taylor Siebert of Class Intercom.