Zach Seidel, Social Media Coordinator - UMBC Athletics

Our marketing students were blessed to have experience an interview with Mr. Seidel of the UMBC athletics Twitter account.

UMBC men's basketball and UMBC became famous as they were the first number 16 seed to beat a number 1 seed in the NCAA Tournaments.

Zach's wittiness and timely tweeting caught the eye of many!  Since our marketing students are in the midst of a social media campaign to raise funds for Phase II of our Field of Dreams Campaign, I reached out on Twitter to Zach and asked if he would "hangout" with our students. 

He graciously agreed.  By the way, this was a great lesson for our students as well. 

IT DOESN'T HURT TO ASK!











He gave great responses to a number of questions:

• How has your life changed since your famous night in basketball?
• What was your social media plan prior to the game?
• What is your social media plan now?
• How are you leveraging the success you have found to improve your entire university?
• What does your social media team look like?
• What's two things you can specifically tell us that helps when being "good at social media"?

Watch the interview:

Bekah Vought, Indiana Hoosiers, Talks About Social Media Effectiveness

Our marketing students conducted an interview with Bekah Vought, social media assistant at Indiana University.  In the interview, Ms. Vought talked about her humble beginnings, journey to IU and some of the things that make social media effective for Indiana University.

ULTIMATELY, students are getting an expert's insight from someone outside of our school!

• Grew up in a small town in northern Wisconsin.
• Loves Sports
• Loves communicating with people
• Volunteered at Oregon State University in social media
• IU has a great set up: virtual reality studio, podcast studio, photo studio
• IU sets up GIF shoots for teams
• Videos for each teams
• Her job is putting all of those "created content" for teams and the university together in strategic ways on social media.
• Experts on her team focus on different mediums: Instagram expert, Snapchat expert, Twitter expert, etc. (This helped our students realize that they could utilize their team in different ways)
• Features such as "Hoosier Bedtime Stories" create content by sharing more details of student-athletes and coaches
• Twitter is used as a resource, and answering questions for fans is important. (We continue to stress that social media is about relationships.)
• EVERGREEN: social media posts need to be timeless and from the group's perspective not the individual perspective - See below for a detailed explanation

.@bekahvought, @IUHoosiers , talks about her journey and strategies for effective social media in @phsbjotto 's class. "We want EVERGREEN posts,-ones that last forever." https://t.co/xJpZw327FR #stuvoice #socialmedia #crushingit pic.twitter.com/ZFveDX1YQo

— Clay Reisler (@RecessDuty) March 21, 2018

Overall, Ms. Vought gave great insight into what an effective social media team does on a daily basis.  

You can learn more about Ms. Vought in another interview with Taylor Siebert of Class Intercom.

Marketing Students Hear From College Freshmen Whose Done It

On Wednesday, January 31, 2018 our Pulaski High School Marketing Principles class experienced a thirty minute interview with an Ohio University School of Business Honors Student. Brock Reisler (BrockReisler.com) has developed a positive personal brand through his website.  He is featured on the Ohio University Honors page. He also secured a 2018 paid internship by November of 2017 after sending 400 emails to colleges and university athletic departments throughout the United States.

As a teacher, this was a great way to utilize

• Communication (with "experts" outside of our school)
• Create content as we recording the entire hangout
• Critically thought about the content that Brock presented to our students as they are going to be creating a personal brand

As a father, I am so proud of the responsible young man that Brock has become.  I liked one of the things Brock said in the interview:

"Everything In High School Matters" ~Brock Reisler 1-31-18

Watch the interview conducted through an event on Google Hangout!

Read through the Tweets:

.@OhioUBusiness freshman @brockreisler gives back to @PCSD_PHS Ss by explaining how to positively brand yourself in a competitive #business world. Great intro to a digital marketing campaign for the Field of Dreams. https://t.co/5quz5aviiC #RedRaiderFuture #RaiderStrong pic.twitter.com/mio1ra0siZ

— Ben Otto (@phsbjotto) January 31, 2018

@brockreisler telling @PCSD_PHS students to take initiative to lead. Great discussion on how to make an impact and create a positive personal brand. #RaiderStrong pic.twitter.com/PhsUrAUrat

— Ben Otto (@phsbjotto) January 31, 2018

Twitter: Advanced Tips & Tweetdeck

We are continuing our #RaiderFieldofDreams social media campaign with our Principles of Marketing students.  Today we are introducing them to some advanced tips and Tweetdeck!

#RaiderFieldofDreams Social Media Campaign Kicks Off In Marketing Principles

On February 2, we introduced the Marketing Principles students to Canva.  Students proceeded to create a personal logo, website, and as of today a marketing campaign geared toward our school's "Seat Licensing" opportunity in our new stadium.

Since Mr. Otto and I met the first time, I have always liked the purpose for this learning opportunity.  Students are learning about "Marketing Principles Objectives" at the same time that they are learning about "Personal Branding" objectives.  All within the confines of a real situation that can benefit our school.

View The Scope, Sequence and Objectives

Today we introduced the Social Media Campaign and aspects of Twitter, Instagram, and Facebook.



After the presentation, all of the students were working diligently to clean up their social media feeds.  I believe that the purpose for cleaning up the feeds was that tomorrow four clients are coming in to explain what they want in the social media campaign.

Students Cleaning Up Their Social Media Feeds

Canva Is Perfect Tool For Marketing Principles High School Class

I'm so pumped about being able to share and teach one of my favorite creation tools to students today!

Canva!

We will be utilizing it in two stages.  To begin, students will create an "Album Cover" that will represent them and something they love! This will give them the opportunity to play with all of the elements in Canva.  (Sort of like the five minute free time with the Play Doh in elementary school)  After that, students in Marketing Principles will create their marketing poster using Canva!

I will also be showing them the Design School in Canva as it is a tremendous resource! Check out my creations.

VIEW ALL THE PICTURES

World Geography Cultural Study Using Pic Collage and Skitch

In the past, Mrs. Brylski had students create advertisements for a beverage to be sold in a European country.  Students would use Microsoft Word or Publisher and the cut and paste method.  The final products would be placed into plastic sleeves in a binder.

Since we don't have Microsoft products, we needed a different method.  We decided that Pic Collage would be a great alternative because it provides layering, cropping of imported pictures, text, stickers, and multiple exporting options!  We did need to incorporate the Skitch app as we experienced a better paragraph writing experience.  We simply exported the Skitch creation to our camera roll.

Combine that with the Google Drive app to share the final products with the teacher and a real marketing person, the students are experiencing an authentic learning experience.

View the process!