Wednesday, April 11, 2018

Zach Seidel, Social Media Coordinator - UMBC Athletics

Our marketing students were blessed to have experience an interview with Mr. Seidel of the UMBC athletics Twitter account.

UMBC men's basketball and UMBC became famous as they were the first number 16 seed to beat a number 1 seed in the NCAA Tournaments.

Zach's wittiness and timely tweeting caught the eye of many!  Since our marketing students are in the midst of a social media campaign to raise funds for Phase II of our Field of Dreams Campaign, I reached out on Twitter to Zach and asked if he would "hangout" with our students. 
He graciously agreed.  By the way, this was a great lesson for our students as well. 


He gave great responses to a number of questions:
  • How has your life changed since your famous night in basketball?
  • What was your social media plan prior to the game?
  • What is your social media plan now?
  • How are you leveraging the success you have found to improve your entire university?
  • What does your social media team look like?
  • What's two things you can specifically tell us that helps when being "good at social media"?
Watch the interview:

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