Bekah Vought, Indiana Hoosiers, Talks About Social Media Effectiveness

Our marketing students conducted an interview with Bekah Vought, social media assistant at Indiana University.  In the interview, Ms. Vought talked about her humble beginnings, journey to IU and some of the things that make social media effective for Indiana University.

ULTIMATELY, students are getting an expert's insight from someone outside of our school!

• Grew up in a small town in northern Wisconsin.
• Loves Sports
• Loves communicating with people
• Volunteered at Oregon State University in social media
• IU has a great set up: virtual reality studio, podcast studio, photo studio
• IU sets up GIF shoots for teams
• Videos for each teams
• Her job is putting all of those "created content" for teams and the university together in strategic ways on social media.
• Experts on her team focus on different mediums: Instagram expert, Snapchat expert, Twitter expert, etc. (This helped our students realize that they could utilize their team in different ways)
• Features such as "Hoosier Bedtime Stories" create content by sharing more details of student-athletes and coaches
• Twitter is used as a resource, and answering questions for fans is important. (We continue to stress that social media is about relationships.)
• EVERGREEN: social media posts need to be timeless and from the group's perspective not the individual perspective - See below for a detailed explanation

.@bekahvought, @IUHoosiers , talks about her journey and strategies for effective social media in @phsbjotto 's class. "We want EVERGREEN posts,-ones that last forever." https://t.co/xJpZw327FR #stuvoice #socialmedia #crushingit pic.twitter.com/ZFveDX1YQo

— Clay Reisler (@RecessDuty) March 21, 2018

Overall, Ms. Vought gave great insight into what an effective social media team does on a daily basis.  

You can learn more about Ms. Vought in another interview with Taylor Siebert of Class Intercom.

World History Twitter Template

Students will be creating three tweets on behalf of a famous person in history.  While we could be "real tweeters", some students do not have a Twitter account.  Because of this we modified a Twitter template that we found online for our purposes.

Students will create a copy of the template using an iPad which has a specific workflow.  Find the specific presentations below.

We feel that this learning opportunity helps students to practice being great communicators, critically thinkers all while creating good content.

The Twitter Template



The iPad Workflow

World History: Levels of Creation Options For Students

Our World History teachers have allowed for students to learn about a famous person in history while creating something.  These creations are at "different levels" of text. 
👉If students like writing text, magazines and newspaper templates are provided.  If students like creating with green screens and video, the option is available. 

We feel this learning opportunity allows for students to build critical thinking, communication, and creativity skills.  All of the skills employers are looking for in an employee.

We also feel this assignment meets multiple ISTE Standards.

View Complete Options

👉Tools Students Have Choice To Use

• Magazine Cover Template https://bighugelabs.com/
• Time Magazine (Cover ONLY) Template: Preview -|- Copy
• Political Cartoon  (Use Comic Maker HD found in Self Service)
• Download (Keynote File): ipad-newspaper-template-red    Looks Like
• GreenScreen by DoInk
• iMovie

Padlet Used For Presentations and Discussion

Padlet is not a new tool, however, I utilized it as a new tool to present.  I did not have any formal "presentation", instead I utilized the wall feature of Padlet to create options for session two teachers of my Resonate: Making Better Presentations.  Session One was all about emphasizing visual and delivery of presentations.  After learning about these keys, teachers spent one month creating and revising better presentations.

Session Two was about choice, sharing an old presentation, sharing a new presentation, and then providing words of wisdom.  The first three choice columns contained resources that were text, video, and images.  Teachers liked and/or commented on the resource.  Teachers then uploaded images or complete presentations that were "bad" and then presentations that were "good".  They discussed the negatives and positives of each of their presentations.  Finally, teachers were able to provide "words of wisdom" for anyone making presentations based on what they learned in the two hour session.

Padlet allowed me to do all of that with it's collaborative features!  Link to Padlet
*Scroll right, left, up or down on the green Padlet below to view all content.
*Once class was over, I changed the permissions so that the Padlet was "read only".